Ube’s sweet success faces growth pains

Inquirer.net - Sep 20, 2026

MANILA, Philippines — On Starbucks’ menu and grocery shelves abroad, ube—once a niche flavor internationally but long beloved in the Philippines—has found a comfortable place under the global spotlight in what has been dubbed its great “purple reign.” Ube coconut macchiato. Ube mochi pancakes. Ube-scented candles. And, more familiar to Filipinos, ube ice scramble. READ: A

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